Reflecting Buccellati's legacy of Italian excellence, the shop-in-shop offers visitors an exclusive opportunity to discover the Maison's approach to high jewellery, silverware, and timepieces. Conceived as an elegant and welcoming setting, it highlights the dialogue between heritage and modernity that continues to define Buccellati.

Envisioned as a theatre of Italian goldsmithing, the shop-in-shop balances intimacy with dramatic visual impact. Dark lacquered walls and deep espresso-toned herringbone parquet create a rich backdrop, while a vertical grid of gold-accented wood panelling structures the main wall, with individually illuminated glass vitrines allowing each creation to command full attention. A sculptural chandelier composed of cascading gold feather forms crowns the setting, while two ornate gilded Baroque vitrine columns, a signature of Buccellati's retail identity worldwide, welcome visitors with curated selections.

ICONA collections

Visitors are invited to explore the Maison's celebrated ICONA collections, each a testament to Buccellati's century-long goldsmithing tradition. Macri is defined by its signature rigato hand-engraving, brilliant-cut diamonds set in star-shaped rosettes, and polished gold beads that play between opacity and light. Hawaii, originally conceived by founder Mario Buccellati in the 1930s, is crafted from tiny, twisted gold thread circles assembled entirely by hand.

Opera features the Maison's iconic tulle motif, a delicate lace-like gold design available in white, yellow and pink gold and enhanced with diamonds, while Étoilée combines four interlocking gold chains to create rhomboidal forms adorned with diamond-set lilies.