Six Concept Store Presents On Cloud Six, A Full-Scale Immersive Fashion Experience

Six Concept Store, Beirut's most dynamic high-end fashion and lifestyle destination, presents On Cloud Six, a full-scale immersive experience taking place on July 2, 2026, from 5:00 PM to 10:00 PM, at its flagship location in Dbayeh.

Entirely conceived and produced by Stro'berry Advertising, the creative agency founded by Faten Attar, On Cloud Six reimagines the codes of poolside culture through a surreal, maximalist lens. Inflated objects, glossy rituals, saturated skies, and playful fantasy collide to create an immersive world where fashion and imagination have no ceiling. The overall atmosphere is bold, colorful, elevated, and slightly unexpected, a world where summer is not a season but a state of mind.

The visual universe of On Cloud Six is unapologetic: oversized inflatable suns, daisy flowers, ice cream cones, and shimmering hearts suspended in electric blue skies, styled by Jony Matta, officially appointed as The Lifeguard of the Party.

The event will feature a curated guest list and PR package bringing together some of the region's most influential names across fashion, art, and culture. Beauty entrepreneur Bassam Fattouh will be present alongside his new launch his new Lip Balm Stick Collection, and lifestyle brand Take Me to Wonder will be represented by Alice Abdel Aziz, joining artists, creatives, and public figures in what is set to be one of the most anticipated cultural moments of the season. Bar catering will be handled by Club Amis, bringing its signature elevated service to the experience.

Six Concept Store carries an exceptional edit of international brands across fashion, accessories, and lifestyle, including Self Portrait, Mugler, Coperni, MSGM, Rotate, Just Cavalli, Retrofete, Agolde, Deme by Gabriella, Les Benjamins, Jacquemus, and Linda Farrow, alongside lifestyle names such as Assouline, KAWS, Bearbrick, Maison La Bougie, and Baobab. The store also houses Glow Paradise Café, offering a full culinary experience within the space.