Huda Beauty Brings Back the Matte Lip Trend

A decade after introducing its iconic liquid matte lipstick, Huda Beauty is redefining the matte lip trend with its latest innovation: the Liquid Matte Mousse. Designed for a new generation of matte lovers, the formula combines intense color payoff with a lightweight, comfortable feel, delivering a modern take on the brand’s signature lip look.

Available in eight versatile nude shades, the Liquid Matte Mousse features a whipped, airy texture that glides effortlessly onto the lips, creating a soft matte finish with a blurred, plush effect. Unlike traditional matte formulas, the new mousse texture is designed to keep lips feeling smooth and comfortable while visibly softening the appearance of texture and fine lines.

Housed in a squeezable tube with an angled, cushion-like applicator, the formula allows for easy and precise application, ensuring an even layer of color with every swipe. The result? A soft-focus matte lip that feels as good as it looks — bringing together comfort, definition, and long-lasting impact.

For the ultimate lip combination, Huda Beauty recommends pairing the Liquid Matte Mousse with the Lip Contour 2.0 Matte Pencil to create the perfect softcore matte lip: defined, blurred, and effortlessly iconic.

How to Achieve Huda’s Signature Matte Lip

Start by defining the lips with the Lip Contour 2.0 pencil. Then, apply the Liquid Matte Mousse to the center of the lips and blend outward for a soft blurred effect. Add additional layers to build intensity while maintaining a lightweight feel.

For the smoothest finish, Huda Beauty recommends starting with hydrated lips and gently exfoliating before application to create the perfect canvas.

Eight Nude Shades for Every Mood

The collection features a curated range of nude tones, from soft pinks to rich browns:

• Baby Pink – for a cool-toned pink flush.
• Honey Nude – for a warm peachy nude look.
• Rosy Nude – for a rustic rose finish.
• Mocha Mauve – for a cool-toned beige effect.
• Warm Brown – for a warm toffee brown lip.
• Bombshell Pinky Brown – for an effortless pink-brown tone.
• Berry Brown – for a rich berry-plum finish.
• Rich Brown – for a deep burnt cacao look.