Miu Miu Iconifies Women in Holiday 2020 Campaign

Due to the ongoing Covid-19 pandemic in the whole world, the Italian fashion house Miu Miu chose not to take part of Paris Fashion Week, but the house had some other modern plans. Its 2021 Collection is revealed through an ad campaign, and famous iconic women are taking part of it.

The house chose to center the idea of the Holliday 2020 campaign on “icons”. Icons, an overused word, is much more than just a symbol for something for Miu Miu, it’s more of a set of beliefs and a way of life.

The campaign in featuring iconic women, myriad women through their personae, reflect the ever-shifting idea of and ideals of fashion. Keep scrolling to know who these diverse role-models, icons for women of all age are.

Familiar with the house, The American actresses Kim Basinger and Chloë Sevigny, Chinese actress DuJuan and English actress Raffey Cassidy, are Miu Miu women again in this campaign, in addition to the actor Emma Corrin, the musician and actor Jordan Kristine Seamón and Storm Reid, an actor who also opened the Fall/Winter 2020 Miu Miu show. Each adds a depth and richness to the Miu Miu universe.

Chloë Sevigny

Raffey Cassidy

Emma Corrin

Kim Basinger

The campaign was shot by Mert Alas and Marcus Piggott under the watchful eye of creative director Katie Grand. The shoot adhered to social distancing guidelines, with some photos taken in London, while others were captured remotely.

The Pre-Spring 2021 Miu Miu collection was inspired by the paradoxes inherent in femininity, the ability and willingness of women to transform external perceptions of themselves and their own attitude through the fashion they wear.

Jordan Kristine Seamón

Du Juan

Storm Reid