BEAUTY | Perfume

This Omani fragrance brand combines modernity and traditional harmony

Beyond a perfume brand, a lifestyle
By Hala Fayad
16 Sep,2020

Founded by Sheikha Hind Bahwan, OJAR is created as a statement of modernity and traditional harmony, paying tribute to the art and rituals of Middle Eastern perfume making, serving as a fusion between the East and the West.

As the Omani founder is behind the fragrance collection, design and visual campaign, she says:

“I see perfume as a lifestyle; it is a signature that you bring wherever you go”.




OJAR comes from the word “HOJARI”, which is widely regarded as the finest quality of Frankincense resin is the world, located in Oman’s Dhofar Mountains. Frankincense is one of the key ingredients of the collection. The fragrance reveals the heritage of the region in a modern and inspiring manner through its collection of unisex perfume oils created and produced by Givaudan. The renowned Swiss perfume house has created 18 individual fragrances based on six core ingredients: Oud, Rose, Frankincense, Honey, Sandalwood and Musk. The hero product of the brand is its iconic “Absolute”.

The bottle elevates the perfume oil landscape with a never seen before double cap usage that features a roll on and a glass stick applicator. The “Absolute” is alcohol-free perfume oil, a 20 ml travel friendly format. The perfume is 25% concentrated and lasts 10 hours.


Pre order is available soon on
OJAR Private Showroom, Opus Tower, Business Bay, Dubai from October 3rd.
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