LIFESTYLE
Dior Launches Viral Campaign
They want YOU to participate.
29-August-2017
The fashion brand of Dior has launched a viral campaign on Instagram to raise awareness, and it’s genius! Dior’s chain letter dubbed “The Dior Love Chain” features some A-list celebrities such as Johnny Depp, Jennifer Lawrence, Bella Hadid, Charlize Theron and more.
Dior is encouraging Instagram users all over the world to post their videos and answer this question: “And you, what would you do for love?” with the hashtag #diorlovechain. For every love chain post, Dior will donate $1 to the WE charity, an international movement that helps beat poverty and raise awareness for the education of children across Asia, Africa and America.
Take a look at the stars’ video for Dior’s campaign.
Recommended
Mayrig Brings the Soul of Armenia from Beirut to the World
31-July-2026
IQOS ILUMA i REMIX: The Key to Your New Sensory Experience
28-July-2026
Scalini Opens in Beirut Bringing the Iconic Italian Brand to Lebanon
14-July-2026
Most read
-
1
Alexandra Leclerc Finally Reveals her Baby Bump
-
2
Lina Joudi Honors Mona Khalil with a Jewelry Collection Inspired by Tyre's Sea Turtle
-
3
Huda Al Jarallah Celebrates the Beauty of Nature Through Her New Couture Collection
-
4
Saie x Karen Wazen Launch Limited-Edition Collaboration Celebrating Effortless Beauty
-
5
Summer 2026 Fragrance Guide: The Niche Perfumes to Discover Now