UGG Unveils “Feels Like UGG”, Autumn/ Winter 2024 campaign

California-based brand UGG launches the next chapter of ‘Feels like UGG’. The campaign explores how the power of individual expression can create inspiration, community and a sense of global connection. Shot in Seoul, South Korea this idea comes to life by capturing a group of dynamic creatives who evoke the ethos of confidence and innovation UGG is known for.

“Feels Like UGG” is a celebration of the brand “makes you feel good inside and out” said Anne Spangenberg, President of UGG. “

The cast represents the UGG commitment to creating an inclusive community that celebrates unconventional attitudes, and individuals who celebrate all that they are while radiating a creative energy that inspires one another. This Fall, fans of the brand will have the opportunity to experience Feels Like UGG in person through a series of activations and events where participants can express themselves and connect with others. September 21st will welcome the start of UGG Season, the brand’s social first activation and in-store events that celebrate the beginning of fall.