The New Ube Collection from Huda Beauty

Prepare to be ubsessed with Huda Beauty’s new Ube collection. Here’s a taste of what to expect: Electric lilac shades of your favorite Huda Beauty Products, all inspired by our Ube Ubsession!

EASY BAKE LOOSE BAKING & SETTING POWDER IN UBE BIRTHDAY CAKE 

Every year on her birthday, Huda celebrates with an Ube cake, and that tradition is what inspired this limited-edition electric lilac shade of Easy Bake. Ube Birthday Cake is a deliciously unexpected way to create the perfect blushed & bright undereye. The subtle rosy pigments in this shade help to neutralize, brighten, and blur for the ultimate Ube snatch.

BLUSH FILTER IN UBE CREAM

Our latest Blush Filter shade features the same ultra-creamy, soft-focus formula you know and love. Now in a vibrant electric lilac, the super blendable & buildable pigments create the perfect ubelicious flush.

FAUX FILLER LIP GLOSS IN UUU-BABY 

A sheer electric lilac shade is officially joining the shade range of our viral high-shine gloss.

Infused with vegan collagen and a nourishing vitamin E derivative, this cushiony formula adds major moisture and a glassy finish to lips for a smoother, fuller-looking pout.

GET THE ULTIMATE UBE LOOK

STEP 1: Apply Blush Filter in Ube Cream directly onto the apples of your cheeks and blend it out with a fluffy brush or your fingertips.

STEP 2: Press Easy Bake Ube Birthday Cake under your eyes with a powder puff, starting at the inner corner and working towards your temples.

STEP 3: Apply Faux Filler Gloss in UUU-Baby. For extra definition, line your lips first.