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BEAUTY

Carolina Herrera Launches Very Good Girl Elixir

Rim Nsouli

13-June-2025

Carolina Herrera Launches Very Good Girl Elixir

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First there was Good Girl. Then there was Very Good Girl. Now, there’s Very Good Girl Elixir, Carolina Herrera most intense iteration of the iconic fragrance yet. And of course, Carolina Herrera’s original Good Girl, Karlie Kloss, is back as the hero of the campaign.


A concentrated twist on everyone’s favourite scent in the stiletto bottle, Very Good Girl Elixir is a potent burst of sensuous black cherry, bold red rose, and radiant vanilla. An ambery, fruity, and floral blend with an irresistible addictiveness, the newest Good Girl is held in a special new red-to-black gradient high heel, with glimmering gold accents. Good Girl is encased in that iconic midnight blue heel with the gleaming gold stiletto — launched in 2016 to immediate acclaim.

Since then, there have been a number of exciting iterations, including the FLORAL Fruity Very Good Girl in the red stiletto bottle, and the mysterious, masterful Good Girl Blush Elixir, the first to have an alluring gradient on the bottle.

 “We chose all these very different ingredients because we wanted something that represented every different side of a woman — the light, the dark, the masculine, the feminine, the sweet, the naughty,” says Carolina A. Herrera, Beauty Creative Director. “If we as women are so multifaceted, don’t we deserve a fragrance that’s just as rich? That’s Good Girl.


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  • Karlie Kloss
  • Carolina Herrera
  • Campaign
  • Good Girl
  1. BEAUTY
  2. Perfume

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