Huda Kattan’s estimated payment per Sponsored Post

Number one in the beauty section of 2019’s Instagram Rich List, Huda Kattan rules the beauty world. This report uses internal data, influencer rate cards and public information to list the people who are earning the most through Instagram. According to the report, Kattan can charge up to $91,300 for a sponsored post. However, on many occasions, Kattan has opened up about not using her platform for sponsored content.

Kattan spoke of her brand Huda Beauty, saying, “We started the brand out of passion, with a vision. I’m not here for the money – I’m here for my own need to create.” A quick scroll down the Instagram account for Huda Beauty, as well as Kattan’s personal Instagram account, would show you makeup videos, images of Kattan with her family, and no sponsored posts.

“In the beginning, we struggled so much to make money. There were so many times we didn’t know if we were going to make it if we even had a future. We didn’t have the opportunity to allow for failure. Some brands can have one product do well while one doesn’t. We couldn’t. If there was a failure, we would have gone bankrupt. To do the rose gold palette, I didn’t get a salary for months. Nobody knew what was on the line for that launch. It did so well. It changed the industry.”