New BOSS store in downtown Beirut

Beirut, June 1st, 2016: The new BOSS store just moved to the mythical downtown of Beirut, opening its doors to the public in the middle of the trendiest place of the city, following an initiation full of glam and fun, and it started on the 1st of June.

The evening began with a sumptuous cocktail in black and white which revealed some of the key looks from HUGO BOSS. Afterwards, an exclusive dinner gathered the world of the press and the media and social media influencers; the guests were guided to an unusual place; an unfinished building bathed in an urban atmosphere with colorful projections, neon and metal grunge cans, bringing a whole new dimension to the experience.

The decor emphasizes the harmony between the lines, shapes and colors: the perfect showcase for the brand's collections. The store is spread over an area of 350 square meters with a ground floor specially designed for accessories and sportswear, while the upper floor is meant for business outfits as well as sophisticated and glamorous pieces for the evening.
The new BOSS shop is located in one of the classiest areas of downtown; Allenby Street, which is the most exclusive and luxurious street in Lebanon.