BEAUTY

Here’s Why We Love This Cult Clean US Skincare Brand

And it’s available in the GCC

Christina Jaber

19-March-2021

Drunk Elephant, the brand that is at the top of Sephora sales in the United States has a success story based on “clean beauty”, the one we love and appreciate. And guess what? You have the chance to put your hands on its highly effective products if you’re a GCC resident!

Meet the life-changing brand and start your clean beauty journey with Drunk Elephant. Here’s everything you need to know.

Tiffany Masterson, the founder behind the cult brand sees that “the presence of a single harmful component is enough to make a product harmful to the skin". And that’s the reason the entrepreneur ditched essential oils, alcohol-based desiccants, silicones, chemical sunscreens, perfumes and / or dyes and finally sodium lauryl sulfate for.

It is because Masterson suffered from many skin problems (hyper seborrhea of the T zone, rashes, slight rosacea, enlarged pores ...) that she decided to create her own products. “We focus on healthy pH levels, formulations suitable for each skin, with a small, easily absorbed molecular structure, and effective active ingredients that also support and maintain the skin's acid mantle,” explains the brand. This results in skincare products that can be combined to create tailor-made “smoothies”.

Each product can indeed be mixed with others, in particular with the brand’s signature Virgin Marula Luxury Facial Oil, which inspired the name of the brand. There is indeed a myth that says elephants love to eat the fruit that has fallen from Marula trees For example, the brand offers to mix a dose of the brand’s T.L.C. Framboos Glycolic Night Serum, with B-Hydra Intensive Hydration Serum and Lala Retro Whipped Cream for a night smoothie.

When it comes to ingredients, we discover some surprising ones such as kale, pumpkin ferment or fermented green tea but also attractive ones such as winter cherry, apple, passion fruit, apricot or melon. We find retinol, vitamin C, F ... In short, a cocktail made to renew the skin and prevent its aging. But also glycolic, salicylic, tartaric, lactic, citric, ascorbic or ferulic acids for a clearer complexion.

Drunk Elephant