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BEAUTY

AÏZA Brings Arab Beauty to Your World

Rim Nsouli

8-May-2025

AÏZA Brings Arab Beauty to Your World

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AÏZA, a newly launched premium skincare and haircare brand, is redefining beauty through the lens of Arabia. Born from the Arabic words Izzah (honor) and Aziz (precious), AÏZA is more than a nam, it’s a celebration of heritage, identity, elevated self-care.

AÏZA Brings Arab Beauty to Your World

Crafted in leading laboratories across Korea, Japan, and Italy, AÏZA brings together powerful Middle Eastern superfoods -- think dates, black seed, frankincense — with clinically backed actives like peptides, hyaluronic acid, and biotin. The result? High-performance formulas that deliver real results.

“At AÏZA, we’re reimagining hidden Arab gems for the modern world — rooted in tradition, elevated by science, and designed for sensorial joy,” says the founder, Shubham Poddar. The products honor rituals passed down through generations, from sidr masks to bakhoor-layered fragrances, now brought to life in bold, clean, and globally minded formulations.

AÏZA’s formulas adhere to strict clean beauty standards and are alcohol-free, cruelty-free and vegan (except honey). The brand’s visual identity draws from rich symbols of Arab culture. Its emblem features the Nuqta: the poetic starting point of Arabic calligraphy, fused with a modern dot, mirroring AÏZA’s ethos: to take the best of the past and move it forward.

AÏZA Brings Arab Beauty to Your World

AÏZA Brings Arab Beauty to Your World

AÏZA Brings Arab Beauty to Your World

AÏZA Brings Arab Beauty to Your World

Guided by four brand pillars: Proud, Past Forward, Real, and Positive AÏZA is the letter of Arab beauty that the world has been waiting for and is about to discover.

Discover AÏZA’s products on www.aiza.co and @aiza.global


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