Is Harry Styles Creating His Own Cosmetics and Perfumes Brand?

The one with the impressive music career, the iconic fashion style and the great acting skills, Harry Styles seems to be adding the “Beauty expert” to all his titles.

On Friday, May 28, the news surfaced that the “Watermelon Sugar” singer is potentially starting his own fragrance and makeup label, after one of his fan pages @TheHarryNews on Twitter released a screenshot from the UK Company Directory, that shows his recent trademark filing, which says that the company is allegedly registered as 'Pleased As Holdings', and the nature of business is clearly mentioned: Wholesale of Perfume and Cosmetics.

Yes, fans went crazy about this and they even started guessing the name of the brand. After analyzing the screenshot that made a big fuss on social media, especially on Twitter, fans came to a conclusion that the brand will be named after the 27-year-old actor and singer’s name, and it was written right at the top of the file: Styles, Harry Edward, labeled as “S.H.E”, so is that true?

Now that we still have some time to wait before the launch, we advise you to do the “Beauty products cleaning” day as soon as possible to prepare your beauty bag for Harry’s brand. The ex-directioner is known to have a bold taste in fashion and for his colorful manicures, so we’re setting the expectations bar high for his beauty brand.