Dior Forever 2022: A New-Generation Of Trail-blazing Foundations

Parfums Christian Dior announces the New-Generation Forever Foundation. Long wear, more skincare and a cleaner formula.

In 2022, the Forever saga hits a turning point thanks to a new generation. As per Peter Philips, makeup creative and image director for Dior Beauty, the Maison is “reinventing its iconic Forever foundation with a new formula at the heart of which skincare and florality play an essential role, without compromising its original qualities. On the contrary, this new generation also provides even better performance”.

While women’s lives and desires evolve and change with the society’s transformation, Forever is anticipating these expectations once again with a new-generation of trail-blazing foundations. This new-generation Forever is accompanied by an all-new campaign, fronted by the inspiring Natalie Portman, joined by actor Yara Shahidi. Two strong and inspiring women appearing as leaders of the Forever community, which is growing every day.

Today, Forever lies at the center of a large movement and a real inclusive community of men and women of every age and every skin color, where each person shares their foundation, in a positive and confident idea of beauty.