FASHION
Do Not Miss This Ramadan Concept Pop-up In Riyadh
Christina Jaber
9-April-2021
The Holy Month is only a few days away and you’re probably busy preparing your wardrobe for the Iftar and Suhoor gatherings. We say search no more, because this concept pop-up in Riyadh is putting safety first while supporting local designers.
In collaboration with Personage, a concept store in Riyadh, Niche Arabia presents the first of its kind Ramadan Street pop-up, and it is taking place at Personage from Wednesday April 7th until Sunday April 18th 2021..

This pop-up will feature renowned regional designers under one roof including Nasiba Hafiz, Fatma AlMulla, Laith, Foulard, Mona Lisa Abayas, Eman Joharjy, Nouf AlShekari, and Shop at Culture. Moreover, Ramadan Street will showcase these designers’ exclusive designs and collections for the pop-up.
Alaa Aref, the leading fine jewelry and luxury piercing destination in Saudi Arabia, known for her quality, craftsmanship and innovation will also be participating. Taking the biggest space at the pop-up she will be piercing clients’ ears live, in order to show her intricate procedures.

Attendees include socialites, influencers, and artists who are invited by both Niche Arabia and Personage to attend the Ramadan Street pop-up. While social media platforms are buzzing with the news, we recommend you do not miss this COVID-19 friendly Ramadan concept pop-up.
“Unlike fashion events or the traditonal 3-day Ramadan bazaars that see a large gathering of people all at once, we instead decided to do extended pop-ups this shopping season,” stated Marriam Mossalli, founder of niche Arabia. “In order to make sure people can shoo comfortably and safely."
Finally, the Ramadan Street pop-up carefully adheres to COVID-19 regulations and policies making it a safe space to shop and socialize, while getting the Ramadan vibes.
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