FASHION
Jacquemus in collaboration with Swarovski
Can it get better?
Helena Saadeh
26-June-2019

Simon Porte Jacquemus celebrated the 10 years of his brand in his native Provence, with an unforgettable fashion show, and a 500-metre bright pink catwalk in a lavender field. Called "Coup de Soleil", this show brought together, for the first time, creations dedicated to men's and women's locker rooms. On this occasion, the designer has signed a collaboration with Swarovski, unveiling his creations in a new light. "Swarovski is for me an incredible historical brand that has worked with many great creators, such as Dior and Alexander McQueen.This is the first time we use crystals and they allow us to explore a new form of craftsmanship that I am delighted to present in Provence," reports Simon Porte Jacquemus, as this collaboration is part of the Swarovski Collective, a support program created following the first collaboration of the Austrian company with Alexander McQueen in 1999. From Emily Ratajkowski to Pernille Teisbaek and Camille Charrière, the coolest influencers turned up to support the designer, and they were all wearing his creations. We are obsessed!
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