SHEGLAM launches first global store in the Middle East

SHEGLAM, a globally renowned beauty brand, has recently marked a significant milestone by opening its first-ever global store. This event took place in the Middle East, reflecting the brand's dedication to enhancing customer service and experience through physical stores.

The Middle East is a key market for SHEGLAM, and the brand is thrilled to start this new phase of expansion. This step is made possible through a strategic partnership with Mawarid Trading Limited and Lifestyle at Centrepoint, which is a part of the Landmark Group. This collaboration will help SHEGLAM to grow its presence in the region, offering customers an immersive and personalized shopping experience. This move brings SHEGLAM's innovative and popular products directly to the region's beauty lovers. Thanks to the wide reach and retail expertise of Lifestyle and Landmark, along with Mawarid Trading Limited's long history of successfully launching brands, SHEGLAM is well-prepared to open stores in top retail destinations across the Middle East. The brand plans to have 160 stores by 2024. This expansion will begin with a phased plan, starting with the Mall of the Emirates, followed by the Dubai Mall, and Dubai Hills.

To celebrate this significant expansion, SHEGLAM is offering a special opening discount. Customers spending AED/SAR70 or more will receive a complimentary SHEGLAM Lip Plumper, one of the brand's bestsellers. This offer is a way to thank early supporters and welcome them to the SHEGLAM community. The product lineup in the Middle East will feature SHEGLAM's widely acclaimed bestsellers. These include the Liquid Family, Complexion Pro Long Lasting Breathable Matte Foundation, Skin-Focus High Coverage Powder Foundation, Dynamatte Boom Long Lasting Matte Lipstick, Pout-Perfect Shine Lip Plumper, and the All-In-One Volume & Length Mascara. These products are celebrated globally for their aesthetics, quality, innovation, and performance.

SHEGLAM is excited about connecting with its audience in the Middle East, strengthening the relationship with its loyal customers who have been following the brand online. Committed to excellence and with a deep passion for beauty, SHEGLAM is on its way to transforming the beauty retail scene in the Middle East.