FASHION

Max Mara Fall/Winter 2025 A collection by Lucy Hale

Rim Nsouli

8-November-2024

Max Mara Fall/Winter 2025 A collection by Lucy Hale

The latest Weekend Max Mara Signature Collection for Fall/Winter 2024-2025, co-designed with American actress Lucy Hale, embodies the adventurous spirit of a road trip into the wilderness.

Hailing from Memphis, Tennessee, Hale describes the collection, named Joyroad, as “joyful, authentic and Western.” The collection draws inspiration from an imagined journey tracing Hale’s ancestral roots, celebrating her love of nature and her pursuit of individuality, self-acceptance, and freedom.

The collection artfully balances Western charm, urban sophistication, and outdoor resilience. Fringed details evoke a cowboy spirit, accenting pieces such as a supple leather jacket, suede trousers and the iconic Pasticcino Bag enhanced with braided embellishments and tarnished metal boule clasps. Denim dominates with loose-fit jeans and miniskirts featuring studded embroidery and nuanced washes for a faded or chiaroscuro effect.

Outerwear reflects casual elegance, with standout pieces like utility parkas and a robust wool jacket with knitted sleeves. Knitwear showcases patterned designs or vibrant floral appliqués. The color palette embraces earthy tones such as muddy browns, tawny shades, olive greens and soft blues.

The Key accessories include the new slouchy, studded denim Pasticcino Plié bag, vintage-inspired cowboy boots and a baseball cap, all capturing the collection’s dynamic spirit. The lineup of bold bijoux ranging from necklaces to rings and rigid bracelets crafted from tarnished metal with floral accents, adds the finishing touch.

Embrace this collection’s bold spirit and venture into the wild side.