FASHION

Beirut Souks Welcomes Seaside Avenue

Rim Nsouli

9-September-2025

Seaside Avenue proudly celebrated the grand opening of its boutique in the exclusive Beirut Souks, in the heart on Beirut, marking one of the biggest shoe store launches in Lebanon.

The event was an evening of glamour and excitement, drawing a dazzling crowd of A-list celebrities, socialites, and fashion icons who gathered to witness the unveiling of this remarkable retail destination in Beirut city.

The opening not only showcased Seaside Avenue’s latest collections but also highlighted the brand’s commitment to elevating the shopping experience. Guests were treated to an immersive evening filled with live entertainment, elegant décor, and exclusive previews of the season’s most coveted footwear.

On this occasion, Hratch Tchilinguirian, co-founder of Seaside Avenue, commented: “I am proud to be bringing Seaside Avenue to the heart of Beirut. This store is not just about shoes, it is about passion, craftsmanship, and the love for fashion. Seeing it grow and expand into a brand that our clients trust and love is truly rewarding.”

From his side, co-founder Joe Tchilinguirian, added: “From the very beginning, our vision was to create a brand that blends comfort and quality with accessibility. Opening our boutique in Beirut Souks is a milestone, and we look forward to sharing Seaside Avenue with a community that appreciates style and innovation.”

With a dedication to innovation, quality, and global fashion trends, Seaside Avenue offers one of the most extensive selections of footwear in Lebanon and the new Beirut Souks branch is a proof on the brand’s vision of creating a vibrant, world-class shopping experience for all fashion enthusiasts.