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Hailey Bieber on Burj Khalifa in Dubai

Rim Nsouli

26-November-2025

Hailey Bieber on Burj Khalifa in Dubai

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DKNY takes its Fall/Winter 2025 campaign to extraordinary heights—literally—by setting the scene atop one of the world’s most iconic landmarks, Dubai’s Burj Khalifa. For this season, the brand has chosen Hailey Bieber as its campaign muse, entrusting her with bringing DKNY’s unmistakable New York energy to the Middle Eastern skyline.


Bieber, a former model and beauty entrepreneur, perfectly embodies the city-meets-sophistication aesthetic that DKNY has championed for decades, with her modern timeless style.

The campaign, captured by photographer Mikael Jansson, presents a fresh take on the brand’s classic staples. Oversized tailoring, reimagined denim, archival handbags, and a co-branded Yankees cap are all elevated against the dramatic backdrop of Dubai’s futuristic skyline/

The collection balances the practicality and edge that DKNY is known for with a contemporary, fashion-forward sensibility. By pairing structured pieces with casual staples, it underscores the versatility of the collection.


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