BEAUTY - Make-up
The viral sunburn look ! with Benefit Cosmetics
Jade Abboud
21-May-2026
Benefit Cosmetics brings you the viral sunburn look… as seen on Hailey Bieber without the sun damage!
Lately, the internet has been obsessed with the “sunburn blush” look — that perfectly flushed, sunkissed effect that looks like you just spent the dreamiest day under the sun. The only difference? with Benefit Cosmetics, you can skip the cdamage and going straight to the glow.
How to get the sunburn effect
Here’s how to get the viral sunburn effect using Benefit Cosmetics’ cheek must-haves:
- Start with our newest blush obsession, Play Daze in shade Chili — the perfect warm, sun-flushed tone to create that fresh-from-the-beach effect. With its unique liquid-to-air texture, Play Daze transforms on skin into an airy soft-blur finish that feels weightless, blendable and effortlessly buildable.

The result? A dreamy, diffused flush that looks naturally sunkissed. Apply it across the cheeks and lightly over the nose bridge for that signature viral “just caught the sun” placement.
- Then, take things one step further with our iconic Java Powder Blush to intensify and set the look. This warm rosy-brown blush adds depth, warmth and that extra toasted effect that makes the trend look even more realistic (without the SPF regret). Dust it softly under your cheekbones to amplify the color and lock in your blush moment all day long.

The final look? Warm cheeks, a sunkissed nose, and that effortless “I just came back from vacation” energy, all while keeping your skin happy and protected.
