Gracie Abrams the New Face of Chanel’s Coco Mademoiselle Crush Absolu

CHANEL announced Grammy-nominated singer-songwriter and House Ambassador Gracie Abrams as the new face of Coco Mademoiselle Crush Absolu, bringing her effortless elegance and contemporary spirit to the latest chapter of the iconic fragrance.

Inspired by the idea of a new beginning and the unexpected feeling of an instant attraction, Coco Mademoiselle Crush Absolu offers a more intense interpretation of the signature Coco Mademoiselle identity.

Created by CHANEL Perfumer-Creator Olivier Polge, the fragrance is an intense ambery composition that combines vibrant fruity, sensual floral and rich woody notes.

The scent opens with a radiant combination of grapefruit and lychee, followed by a floral heart of rose and jasmine. Deep patchouli adds a woody dimension, while vanilla and vetiver bring warmth and sensuality to the composition. The result is a bold, sophisticated and captivating fragrance with a distinctive trail.

With her natural elegance, distinctive creativity and free-spirited personality, Gracie Abrams at the heart of this campaign’s story embodies the independent and confident woman at the core of Coco Mademoiselle. 

“It’s unreal to be the new face of Coco Mademoiselle. I feel an immense sense of pride,” Abrams says. “I love that Coco is someone who leaves a mark everywhere she goes. Sometimes, I wish I could be more like her.”

Titled “A New Crush for Gracie,” the campaign celebrates the meeting between Abrams and the world of Coco Mademoiselle, highlighting a woman who is spontaneous yet inspiring, independent yet captivating, and never afraid to reinvent herself.

You can also checkout: Jacob Elordi Fronts the New BLEU DE CHANEL L’EXCLUSIF Campaign 

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