Jacob Elordi Fronts the New BLEU DE CHANEL L’EXCLUSIF Campaign

Jacob Elordi enters a new era as the face and ambassador of BLEU DE CHANEL L’EXCLUSIF in CHANEL’s latest cinematic campaign "The chase", directed by Academy Award-winning filmmaker Alfonso Cuarón.

Blending action and seduction, the fast-paced short film follows Elordi through an adrenaline-fueled chase centered around the iconic BLEU DE CHANEL L’EXCLUSIF bottle. Featuring martial arts sequences, acrobatics, and dramatic rooftop scenes, the campaign reimagines the traditional fragrance film through the lens of an action movie.

Originally launched in 2010, BLEU DE CHANEL marked a turning point in men’s fragrances by redefining masculinity with a fresher yet warmer scent profile. Combining citrus top notes like grapefruit and lemon with richer notes of sandalwood, amber, cedar, patchouli, and labdanum, the fragrance helped shape a new generation of masculine scents.

Last year, the House expanded that legacy with BLEU DE CHANEL L’EXCLUSIF, a deeper and more intense interpretation of the original fragrance, enriched with stronger amber and leathery notes.

Following in the footsteps of actors like Gaspard Ulliel and Timothée Chalamet, Elordi now embodies CHANEL’s modern vision of masculinity — one rooted in individuality, freedom, and effortless charisma.