Huda Beauty and Cardi B. Are Redefining the Art of a Snatched Face

It might seem to you that at the moment that Cardi B. has taken over Huda Beauty, but truth is that Huda Kattan and the global superstar are joining forces for a beauty collaboration designed to take brightening, setting and sculpting to the next level. Introducing Ultra Snatched, a vibrant new chapter in Huda Beauty’s iconic Easy Bake collection, defined by an unexpected pairing of vivid pink and lilac. 

Created around a shared love of high-impact beauty, the collection brings together Huda and Cardi’s bold aesthetic through a new color story designed to brighten, lift and blur the complexion. The philosophy is simple: pink brightens, lilac lifts, and together they create an ultra-snatched finish.

The new shades are introduced across Easy Bake Duos and Easy Bake Pressed, offering Huda Beauty’s signature airbrushed, instantly blurred effect in its brightest color story yet. The ultra-fine formulas also help control shine and smooth the appearance of texture, keeping the complexion fresh and perfected throughout the day.

Easy Bake Duo 

The iconic Easy Bake Loose Setting Powder Duo gets an Ultra Snatched makeover with complementary pink and lilac shades, including a brand-new hue. Each duo features two finely milled loose powders that can be worn separately or mixed together for customized brightness, blur and lift.

The innovative packaging allows users to personalize their bake by wearing each shade individually or combining both powders for an intensified brightening effect. The formula delivers up to 18 hours of wear, a flashback-free finish and Huda Beauty’s signature airbrushed effect.

Easy Bake Pressed

Easy Bake Pressed introduces two new shades inspired by the collection’s signature pink-and-lilac palette: Pink Velvet Cookie and Ube Birthday Cake.

Designed to deliver an instantly lifted and ultra-bright effect, the superfine pressed powder provides up to 12 hours of shine control and an airbrushed matte finish that remains smooth without looking cakey.

How to Get the Ultra Snatched Look

The collection also brings back Huda Beauty’s signature Snatch Map, with a brighter twist. Start with the Easy Bake Duo, strategically applying the powder to areas you want to brighten and lift. For an intensified effect, layer Easy Bake Pressed directly on top to amplify brightness, lift and the signature airbrushed blur.