adidas athletics introduces brand-new adidas z.n.e. hoodie

Fast release, for athletes who are ready for anything any time, any day, anywhere


adidas athletics introduces brand-new adidas z.n.e. hoodie

Today, adidas Athletics launched the brand-new adidas Z.N.E. Hoodie Fast Release, inspired by and designed for athletes who need to be ready for anything life and sport throws at them.

Celebrating athletes who live their sport in every moment of their lives, adidas Athletics have updated the iconic Z.N.E. Hoodie with a fast-release zipper, so that they can be ready for action in one easy move. Whether athletes need to deliver physically or mentally, the new hoodie allows them to step up to the challenge as soon as the moment arises.

To launch the new hoodie, adidas Athletics revealed a new campaign featuring global sporting superstars Real Madrid footballer Karim Benzema, world number 3 tennis player Garbiñe Muguruza, Houston Texans American footballer DeAndre Hopkins and multi-talented female athlete Julie Jaws Nelson. The campaign showcases how these athletes express their born-ready attitude throughout every aspect of their lives. Championing these extraordinary athletes in ordinary, candid moments, the campaign demonstrates how with the adidas Z.N.E. Hoodie Fast Release they are never more than a rip away from action.

Karim Benzema, Real Madrid football player, said: “As an athlete, it’s important that I always feel ready and prepared for whatever comes my way, both on and off the field. The new Z.N.E. hoodie looks great, and the fastrelease zipper means I can throw it off and be ready for any situation in seconds.”

Featuring a fast-release zipper, the style-led, high-performance adidas Z.N.E. hoodie can be opened in one quick move. An improved shape and construction of the hood allows for a more precise fit, and the iconic white logo and line along the shoulders add stylish detail. Crafted from a super-soft, fully sustainable polyester fabric, the reduced-weight hoodie features Climalite technology for moisture management and enhanced comfort in all conditions. Completing the look is the loose fit, soft rib collar adidas Z.N.E. Tee and the soft double knit adidas Z.N.E. Pant, which both feature the same sustainable lightweight Climalite material and iconic white logo and line detailing that is characteristic of the collection.