Jimmy Choo Celebrates 30 Years with “Pearls of Wisdom”

For Jimmy Choo, the pearl has long been more than an embellishment. From the house’s early boutiques to its signature oyster-toned packaging and collections, it has evolved into a distinctive house code — one that feels both timeless and endlessly open to interpretation.

To mark its 30th anniversary, Creative Director Sandra Choi revisits this enduring symbol with “Pearls of Wisdom,” a capsule collection celebrating the pearl in its many forms. Precious yet resilient, shaped slowly over time, it becomes a fitting metaphor for three decades of the house.

“I wanted the pearl to feel natural and instinctive, a subtle expression of our past that continues to shape our future,” says Choi.

The accompanying campaign captures this idea through intimate still lifes, portraits and close-up details, presented in both colour and black and white. The imagery highlights the collection’s versatility, showing pearls as an effortless elevation of both everyday and occasion dressing.

Across the collection, the motif takes on unexpected forms. The ITHACA gold wedge is finished with three resin pearls, while the IRINA sandal combines clusters of pearls and crystals. The INGRID FLAT reimagines an Oxford silhouette with a trompe-l’oeil pearl buckle, while the INES family introduces sculptural baroque pearl corsages across pumps, mules and flats.

The story continues through accessories, from the pearl-fringed TUBE MINI BAG and RAINDROPS minaudière to the oyster-inspired CLOUD clutch and sculptural OYSTER plexi bag.

You can also checkout: Jimmy Choo Unveils Its Autumn 2026 Men’s Campaign in the British Countryside 

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