FASHION
Max Mara launches E-commerce in the Middle East
A life-changing step for the brand
Hanane Tabet
17-September-2020
Max Mara launched its new e-commerce platform in the Middle East on the 14th of September.
The highly customized and localized e-commerce platform is a major step forward in Max Mara’s digital strategy in the Middle East. The platform will be available in the UAE and KSA, in both English and Arabic.
Max Mara collections can now be purchased online through a luxury digital shopping experience, allowing clients to shop the new and exclusive collections from Max Mara, Sportmax and Weekend Max Mara.
Clients will have the opportunity to discover a wide product choice, covering all product categories including runway collections, accessories, shoes and jewelry.
Keep scrolling to see your favorite celebrities wearing some of Max Mara’s iconic pieces.

Jennifer Lopez in Max Mara suit

Queen Rania wearing Max Mara

Elsa Hosk in Max Mara teddy bear coat

Rosie Huntington Whitley in Max Max Mara teddy bear coat

Julianne Hough at the 2018 Vanity Fair Oscar Party in a Max Mara ivory silk

Ciara in Max Mara
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