Combustion, Not nicotine, is the problem

Even if the nicotine is addictive and not risk-free, and despite what most people believe, science has proven that cigarette smoking's health effects are more related to harmful chemicals generated by burning tobacco than nicotine itself.

Thus, when you lit a conventional cigarette, it burns at a temperature of around 600°C and produces thousands of harmful chemicals, many of which are widely recognized as being associated with the development of smoking-related diseases.

This is why PMI has invested, since 2008, more than 6 billion dollars in the research and development of smoke-free products that are a less harmful alternative for smokers who do not want to quit.

Although not starting smoking or quitting would be the best option. Science and technology have developed better alternatives for those who do not intend to stop anytime soon.

PMI’s smoke-free products are designed to significantly reduce or eliminate the formation of these chemicals while approaching as much as possible the taste, nicotine delivery, and ritual characteristics of conventional cigarettes.

IQOS features an electronic holder that heats tobacco instead of burning it, thereby creating a nicotine-containing vapor with significantly fewer harmful toxicants than cigarette smoke.

The electronic holder heats tobacco to a temperature up to 350°C, without burning it and therefore without fire, ash, or smoke. The levels of harmful chemicals in the nicotine-containing aerosol are significantly reduced compared to conventional cigarette smoke. According to scientific evidence available on IQOS to-date, switching completely to IQOS is likely to present less risk of harm than continuing to smoke conventional cigarettes.

Thus, IQOS is not risk-free but a much better alternative than continued smoking.

Heating tobacco is a new way of enjoying the authentic taste of tobacco without combustion. It redefines the smoking ritual by emulating much of the factors smokers look for in smoking, such as the taste, sensory experience, ritual characteristics, and the nicotine delivery profile.

Scientific studies have shown that switching completely from conventional cigarettes to the IQOS system significantly reduces your body’s exposure to harmful or potentially harmful chemicals. More than 16 million IQOS users globally, of which 72% (approximately 11.6 million) have stopped smoking and switched to IQOS.

Although heated tobacco products are not risk-free, however, they represent a better choice and alternative than continue to smoke.

This Article is brought to you by Philip Morris Lebanon.