Selena Gomez Shows Off Her New Bleach Blonde Hair

Singer and founder of Rare Beauty Selena Gomez just turned platinum blonde in a big transformation that took 8 hours and 200 foils to achieve.

It was through her beauty brand Rare Beauty’s Instagram account that she announced the major transformation. She shared a selfie in her new platinum blonde hair. Yes, it’s a major step, but it’s not her first since the naturally brunette singer went blonde in 2017. And her fans are now talking about the return of “Blondelena”.

However, this color change takes a lot of work ... and a lot of time. According to the two colorists behind this transformation, Nikki Lee and Riawna Capri, it took no less than eight hours to finally reach the color. They told Teen Vogue that “this blonde is unique to her because we had to make sure there was a perfect balance between warm and cool tones to match her skin tone. It's a more avant-garde look and perfect for summer”.

If this time of eight hours may seem important, it is nevertheless essential for a successful transformation, and to avoid damaging the hair. This is what Charly Ménagé and Mégane Saliou from the Chromatic by MC salon explained to us: “If you're brunette and a hairdresser assures that you'll come out platinum blonde in two hours, it's better to leave immediately!". 

As for David Lucas, who signed the transformation of Emily Ratajkowski last summer, he recommends several sweeps spaced out over the month, week or even the day as can happen with actresses for the needs of a role. Note also that if the base is natural, the work will be easier. On the other hand, if the hair has already been colored, the task will be more complicated.

And for hair maintenance, it must be done daily to limit the negative effects of bleaching. You will therefore need to opt for deep care upstream to limit the risk of split or broken hair if it is too dry. And a dedicated range to avoid unsightly yellow reflections.