Kylie Jenner Subtly Announces New Brand Kylie Baby

Kylie Jenner’s fashion and beauty empire is growing and expanding even more.

Once again, the KUWTK star is shaking up the beauty world, this time with a brand geared towards babies (Kylie Baby), and Stormi Webster, her 3 year-old-daughter is the ambassador of the brand.

The 23-year-old celebrity filed a trademark on Kylie Baby in May 2019, and has been taking the long run since then. The documents cover a range of products, from baby skincare products to baby clothing, and even baby furniture. So Kylie Baby can actually cover everything your little babies might need. 

On her Instagram, Jenner shared a picture of Stormi with her cute curls and face wet and captioned it “Bath Time with @kyliebaby” which can actually tell us that bath products might be the first drop. In addition to the whole comments and fans going crazy under the picture, the brand’s (Kylie Baby) Instagram account, which is already verified, has 625 K followers with 0 posts. We can already imagine the buzz around the first drop!

The brand is just the latest addition to Jenner’s growing fashion and beauty empire. Jenner’s makeup line, Kylie Cosmetics, has been a formidable force in the beauty industry since its launch in 2015 as she also co-runs a contemporary fashion label with her sister Kendall Jenner, called Kendall + Kylie.