Valentino Enters The Vintage Fashion Market Through a Buy-Back Program

Valentino is joining the circular and sustainable fashion movement by launching a vintage buy-back program. “They are the clothes of past collections. Ever-changing, in constant motion, yet almost eternal. Valentino Vintage is the first journey through these collections, now recognized, redefined, reinterpreted.” Said the Italian luxury house in a press release.

Valentino Vintage allows the customers to bring their old Valentino garments to selected Vintage Stores around the world; “places that celebrate creative, transformative, authentic individuality. Walls and shelves preserve stories of garments that have already passed from hand to hand, click by click. Local yet global, their identities are defined through the traits and gestures of those who have crossed the threshold, even if only for an instant.” as the Italian house explains.

The Valentino Vintage initiative unfolds in two phases.

Phase 1

From October 27th a page on the Valentino dedicated website will be activated providing all the information necessary to give a second life to the Valentino garments. By connecting to the site, you can access the contact page of the Vintage Stores participating in this initiative and request an appraisal of your Valentino garment. If the appraisal is positive and you want to give a new life to your garment, you will receive a credit to spend in specific Valentino boutiques.

• The customer can present their garment directly to the Vintage Store of their choosing.
• To activate the digital appraisal of their garment by the Vintage Store, the customer must send a photo.
• If the garment is appraised positively by the Vintage Store, the latter will send an email to the client inviting them to set up an appointment offering a price range for the garment. In this way, the client will be able to freely choose whether to make an appointment with the Vintage Store and give in their garment at that time.
• The client will then go to the appointment at the Vintage Store where the definitive appraisal will be made and, if the client accepts the valuation, in return for giving in the garment, they will receive a credit with the amount determined by the Vintage Store.
• The credit will be a voucher that the client will be able to spend in the Valentino boutique associated with the selected Vintage Store.

Phase 2

Starting in January 2022 the Vintage Stores will begin selling a selection of Valentino Vintage. The details relative to phase 2 will be specified closer to the date.