Lily James Named Star of Charlotte Tilbury’s New Global Magic Cream Campaign

Rita Khoueiry


Lily James Named Star of Charlotte Tilbury’s New Global Magic Cream Campaign

To celebrate her iconic, best-selling moisturiser – Charlotte’s Magic Cream, beauty entrepreneur and makeup artist to the stars Charlotte Tilbury MBE named Bristish actress Lily James as the star of her latest campaign. To bring the story of Charlotte’s #1 selling Magic Cream to life, a dream team of skincare experts has been gathered as part of the new campaign, including celebrity aesthetician Georgia Louise Vassanelli and Skincare Doctor Dr. Ewoma Ukeleghe.

Loved by celebrity actors and actresses, Charlotte’s Magic Cream moisturiser is clinically proven to leave the skin 3x more hydrated in just one hour, while after eight weeks skin looks x2 firmer, x3 more elastic AND the appearance of wrinkles are reduced x2. It has won over 20 awards and gathered over 3,5000 5 star reviews on!

Ever since Charlotte gifted Lily her first engraved pot of Magic Cream, she has sworn by the clinically proven results of this award-winning miracle moisturiser! Lily has tried them all and nothing else keeps her skin as hydrated, plump and smooth, giving instant glow as well as long term skin benefits and the perfect base for a flawless makeup look.

Red carpet darling Lily joins the Charlotte Tilbury family as the newest brand muse for skincare and makeup, shooting her first campaign for Charlotte’s Magic Cream in London, during the summer of 2022. The campaign captures the dreamy, transformative quality of how Magic Cream makes everyone feel and look like the best, most magical version of themselves! 

“It’s a dream come true to be joining Charlotte Tilbury as her new beauty muse! Charlotte is a legendary makeup artist and I had so much fun shooting her Magic Cream campaign, and learning about the science behind the magic!," declared Lily James.

The first ever creative campaign for Magic Cream will launch on the new, dedicated Charlotte Tilbury Beauty Skincare Instagram channel - a unique destination that will bring together and celebrate the Charlotte Tilbury skincare community. The community will be able to discover the latest product and technology innovations, access exclusive HOW-TO content from  skincare experts, decode the breakthrough ingredients behind Charlotte’s award-winning products, build their MAGIC skin routine and so much more!

Charlotte’s Magic Cream is a magical blend of oils + actives…a ‘magic 8’ matrix of ingredients to instantly turnaround tired, dull skin in seconds. Whether you have dry, dehydrated, mature, parched or tired skin, it acts as an instantly hydrating long drink for your complexion, helping to plump-out the appearance of fine lines and creating the perfect canvas for makeup magic!

Bionymph Peptide - smooths, plumps + reduces the appearance of fine lines and wrinkles

Vitamins C + E - brightens + evens skin tone

Hyaluronic Acid - floods the skin with moisture

Rosehip Oil - plumps + helps promote cell turnover

Shea Butter - softens + nourishes

Aloe Vera Extract - soothes skin + helps prevent blemishes

Frangipani Extract - boosts skin moisture levels

Camellia Oil - hydrates + nourishes

How to apply Magic Cream to the face and neck using Charlotte's "Tilbury Tap" facial technique

  1. Complexion boost: Start from the lower cheek, sweep cream out & up. Tap fingertips across cheeks avoiding eye contour
  2. Define contours: Place fingers under cheekbones, smooth outwards and upwards along cheekbone
  3. Define jawline: Gently pinch chin with fingers moving up your jawline in one sweeping motion
  4. Smooth furrows: Starting in the middle of the forehead, massage in circular motions moving out to the temples. Pat the excess with your ring finger
  5. Massage neck and décolletage: Applying gentle pressure, massage along the décolletage and up to the neck in an upward lifting motion