Calvin Klein Celebrates Middle Eastern Creative Community in New Campaign

Rita Khoueiry


Calvin Klein Celebrates Middle Eastern Creative Community in New Campaign

Celebrating those who are passionately empowering future generations with innovation and inclusivity, Calvin Klein's newest campaign in the Middle East features three artistic talents from the region; Lana Albeik, Mohammed Alahbabi and Hala Abdullah.These three artistic names are paving the way for a new legacy with their innovative ideas and fresh perspectives, captured through Calvin Klein’s distinctive lens in Dubai.

Highlighting the diversity of the Middle Eastern diaspora and underlining the local artistic scene, which is booming with cultural and inventive initiatives, the campaign is rooted in pushing boundaries and personal stories. Dressed in Calvin Klein Jeans, the campaign cast highlights the diversity of the Middle Eastern diaspora and taps into the local artistic scene, which is booming with cultural and inventive initiatives.

The campaign has launched across the Middle East, and the Calvin Klein Jeans styles are now available in stores throughout the region.

Lana Albeik —Model and filmmaker (@lana_.jpg)

Lana is a Palestinian-Syrian model, based in Dubai, whose background includes filmmaking and storytelling combined with Middle Eastern history studies. Her interest in telling the story of her people is a passion she expresses through modelling and creative work. For Lana, the future can be changed by having a significant presence in the rapidly evolving digital world we are creating. She believes that while everyone has multiple sides, the one that you show to the world is the one that ultimately matters.

“I think being part of a community that creates and is present in the digital world allows us to have the starting flame for change.”

Hala Abdullah — Multidisciplinary influencer (@thehala)

Hala Abdulla is a Saudi fashion and beauty influencer with an edgy yet sophisticated look. Hala firmly believes that everyone is born with a purpose and is in this world to serve others. Given the level of uncertainty in life, she explains that motivation and drive should come from knowing what one will contribute to humanity. She is a fervent supporter of women's rights and believes that even though women are strong, the term "empowerment" is superfluous.

“I feel like we use the word ‘empowerment’ so much, and especially ‘female empowerment.’ We don't need that because we are powerful. It feels like they're trying to tell us, you're not powerful, so we're trying to empower you, with all these campaigns about empowering women. I feel like they should change the word to something else.”

Mohammed Alahbabi — Photographer, filmmaker and visual artist (@moalhababi)

Mohammed is an Emirati content creator and digital influencer whose work has a minimalist, contemporary aesthetic that showcases his daily life and style. An aspiring filmmaker, Mohammed uses his free time to express himself in a variety of ways — from painting to writing, he enjoys sharing his creativity with those he values most. Mohammed focuses on living in the present moment rather than contemplate the future; however, he says that feelings of faith, hope and happiness help him feel optimistic.

“I really enjoy being creative with my family members, because it’s like a free comfortable zone that I have and they make it so special. You're sharing your interest and at the same time, you're creating joyful moments with them."