FASHION
MAC SS17 TRENDS RECAP
14-February-2017

While makeup artistry can trade in the art of artifice, what feels current now centers on a human touch that is never a forged mask of beauty. Fundamentally born from a woman’s point of view, SS17 is all about makeup that women want to wear.
This idea is an evolution of what we’ve seen in makeup for a few seasons now; believability has become intrinsic to modern beauty. “The codes of beauty have fundamentally changed in recent years,” says Lyne Desnoyers. “Reality is so enduring; it’s inherently part of our language as artists now. Credible, authentic makeup styling is what real women want; it’s built for modern life and style.”
Why? It’s threefold. Firstly, because convoluted clothes (of which the fashion landscape is flooded; concepts and craft are key to how designers mark their identity today) simply cannot be paired with overtly referential makeup.
Recommended

Zuhair Murad Resort 2026 PARFUMS D’AILLEURS
2-July-2025

Jacquemus at Versailles: A Rustic Dream Reimagined
30-June-2025

Carolina Herrera Timeless Details from garden
27-June-2025
Most read
-
1
Huda Beauty Launches Two New Must-Haves for Long Lasting Juicy Lips
-
2
Flabelus Lands in Beirut with a Private Evening Hosted by Aya Ghandour
-
3
Top Color Combinations for Summer 2025: Outfit Ideas to Elevate Your Style
-
4
17 Years of Maison de Joelle: Joelle Mardinian on Sustained Success and Purpose-Driven Leadership
-
5
SCHIAPARELLI’s The Ready to Wear Spring/Summer 2025 POWER PLAY