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FASHION

Max&Co. Collaborates with Designer Richard Quinn to Create MAi.

Rim Nsouli

8-August-2024

Max&Co. Collaborates with Designer Richard Quinn  to Create MAi.

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For this new chapter , MAX&Co. collaborates with the English designer Richard Quinn, winner of thw 2018 Queen Elizabeth II Award for British Design. The designer combines in his vision technology, high craftsmanship and classic quotes.


This collaboratiomn - MAi. - is the result of psychedelic exploration that starts from the past to point straight to the future. A crossover between the glamour of the 60’s old sci-fi films and a dystopian aesthetic dominated by Artificial Intelligence.


The main characters of the capsule collection are the iconic floral patterns made by the designer and declined on different silhouettes, as well as multiple designs with geometric patterns and the innovative materials. Richard Quinn reissues the MAX&Co. style codes translating them into sumptuous crepe de chine dresses that wink at the great French couture - his great passion - long jackets and light coats . The palette - under the banner of color blocking - is punctuated by bright colors and black, in a succession of coordinated second leather effect in technical fabric and patent leather, maxi suit with sequined embroidery and finally the inevitable logo Tee dedicated to the Capsule.


The message behind the collection is an invitation to dare, playing with combinations and moods to be declined according to your own style.


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