Gymshark to open first permanent store outside of the UK in Dubai

SOLIHULL, UK, 2 September 2024: Gymshark, the fitness community and apparel brand, is gearing up to open its first-ever permanent store outside the UK, choosing the world-renowned Dubai Mall in the UAE as its latest destination. This exciting move follows the success of its flagship store on London’s Regent Street, which opened in October 2022, and the recent launch at Westfield Stratford City, London this summer.

The new store is due to open towards the end of 2024 and will be found on the Ground floor of Dubai Mall, steps away from the iconic Dubai Aquarium & Underwater Zoo. Dubai Mall is the second-largest mall in the world by total land area and welcomes over 54 million shoppers through its doors every year. More details on what customers can expect from the store will be revealed closer to opening.

The arrival of the first physical store in region follows the launch of localised e-commerce services in the region with dual language site and App, faster shipping times including same day delivery as well as its exclusive limited edition drops for the Middle East.

To bring the vision to life, Gymshark has partnered with Al Tayer Insignia, one of the most respected partners in the Middle East, hosting a portfolio of the world’s best luxury & lifestyle brands and department stores across Fashion, Beauty, Jewellery and Home.

Ben Francis, Founder and CEO of Gymshark, said: “We’ve known for a while that Gymshark is expanding its omnichannel strategy and we would be looking outside the shores of the UK. So, when Al Tayer Insignia presented us with the opportunity to take a space in one of the world’s most visited malls in a city that is so obsessed with fitness, combined the phenomenal reaction to the launch of our localised online store in the Middle East, we knew we had to take it. I can’t wait for the doors to open to our first permanent store outside of the UK and to welcome everyone to Gymshark Dubai.”

Dee Sarai, CEO of Al Tayer Insignia said: “Al Tayer Insignia is proud to be Gymshark’s partner for their first store outside of the UK. Dubai Mall is the most iconic shopping mall in the world so no better place for the e-commerce-first brand to open outside the UK.

Customer reaction to the online launch across the GCC surpassed our expectations and look forward to having a physical location to bring together the Gymshark community in region.”