Gerald Charles Brings Its Museum to Dubai for Dubai Watch Week 2025


As part of its 25th anniversary celebrations, Gerald Charles will present an important chapter of its heritage at Dubai Watch Week 2025, transporting the recently inaugurated Gerald Charles Museum from Geneva to Dubai for the very first time.

Based in Switzerland, the Museum is dedicated to the creative world of Gérald Charles Genta, whose imagination shaped some of the most iconic designs in watchmaking history. It holds an extensive archive of original sketches, technical drawings, prototypes, and timepieces that reflect the artistic freedom and inven5veness of his later years. This collection stands as a living testament to the Maison’s dedication to preserving his legacy while inspiring future generations of watchmakers and collectors worldwide.

Creating a museum is a rare gesture for a contemporary watch brand. It reflects a deep respect for heritage and an understanding and by opening its archive to the public, Gerald Charles allows visitors to witness the creative journey of its founder and to understand the artistic foundations that continue to shape the Maison’s modern identity.

During Dubai Watch Week, a curated selection of the Museum’s most emblematic pieces will be exhibited at the Gerald Charles booth, transformed into a re-creation of the Geneva space. Visitors are invited to step inside and discover the story of the Maison, one that connects art and engineering, heritage and innova5on, past and present.

The participation of Gerald Charles at Dubai Watch Week also highlights the Maison’s long-standing relationship with its regional partner, Ahmed Seddiqi & Sons.