Ugg Brings Its Aw25 Collection To Beirut

UGG brought its creative spirit to Aout Gallery, hosting an evening that blended art, style, and individuality to unveil the AW25 collection in the heart of Beirut. Set against contemporary artworks, guests from Beirut’s creative circle explored refreshed classics and new silhouettes — discovering the season’s textures, colors, and forms in an atmosphere shaped by warmth, music, and expression.

Throughout the gallery, AW25 styles were presented as part of the space, inviting guests to touch, try, and photograph the collection. The mood was relaxed yet energetic, with a colorful, playful tone woven between the drinks, bites, and artistic elements that echoed UGG’s creative identity.

One of the night’s standout moments was the UGG customization station by designer Elsa Osta. Known for her detail-rich and expressive approach, Elsa transformed her corner into a hub of personal style. With beads, charms, bandanas, and bold accents, she encouraged guests to reimagine their UGGs under the AW25 message “Iconic From the First Step.” Guests experimented with colors, filmed their creations, and watched their pairs transform — turning the station into a vibrant moment of shared creativity.

The gathering brought the AW25 collection to life in a way that felt distinctly Beirut: intimate, modern, and full of personality. It showcased UGG’s ongoing commitment to comfort, individuality, and expressive dressing for the winter season.

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