Jacob Elordi Becomes the New Face of BLEU DE CHANEL

Other than just the new ambassador of BLEU DE CHANEL, Jacob Elordi continues to solidify his status as one of the most compelling actors of his generation. Rising to global fame with the HBO series Euphoria, he has since taken on a series of transformative roles, from Saltburn to portraying Elvis Presley in Priscilla and Heathcliff in Wuthering Heights alongside Margot Robbie.

Now, Chanel Beauty has announced Elordi as the the face of BLEU DE CHANEL for 2026 since he represents a new vision of masculinity—instinctive, magnetic, and effortlessly modern. The upcoming BLEU DE CHANEL L’EXCLUSIF campaign, set to launch in May 2026, marks a new chapter for both the actor and the iconic fragrance.

“BLEU DE CHANEL has strong ties to cinema. The filmmakers and actors who have collaborated with the House before me are people I deeply respect and admire. Being able to become part of this story is an honor.” – Jacob Elordi, ambassador for BLEU DE CHANEL

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