Jimmy Choo Unveils Its Autumn 2026 Men’s Campaign in the British Countryside

Jimmy Choo returns to the British countryside for its Autumn 2026 men’s campaign, starring flower farmer and model Alfie Nickerson as the seasons shift. Titled “Wild Rose,” the campaign features a series of still images and films, where Nickerson explores the resilience and beauty of the landscape he calls home.

At the heart of the campaign is the English rose, a quintessential British emblem reinterpreted through Jimmy Choo’s distinctive Italian craftsmanship. The collection explores the contrast between beauty and resilience, heritage and innovation.

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“The idea of Britishness is always at the root of Jimmy Choo. For this collection we escaped to country gardens for inspiration; English roses became the subject that we were enchanted by—the beauty, the formation, the resilience and strength all feeds into what we wanted to design for our men's collection,” says Sandra Choi, Creative Director.

The rose motif takes centre stage across the footwear collection. The WILDER BOOT features a hand-appliquéd, laser-cut rose crafted from two types of leather, while the new WILDER LOAFER combines a lower profile with a Vibram rubber sole and traditional leather heel. Elsewhere, the ROWAN DERBY BOOT incorporates lasered rose perforations, while the VINE LACE UP offers a more formal interpretation of the motif.

For a softer, more tactile finish, the EMBER MOCCASIN features tubular construction and textured fabrication. Casual silhouettes include the sculptural DIAMOND MAXI HI/M high-top and the streamlined SUNNY, returning in new colourways with delicate rose perforations.

The collection extends into accessories, with the BAR VERTICAL TOTE distinguished by a hand-sewn rose appliqué in a softly graduated finish, alongside the BAR HOLDALL, defined by the house’s signature hardware.

With its fusion of quintessential British references and Italian craftsmanship, Jimmy Choo’s Autumn 2026 collection offers a confident, contemporary interpretation of British style. 

You can also checkout: Jimmy Choo Reveals the Riviera Capsule Campaign 

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