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FASHION

Jimmy Choo Reveals the Riviera Capsule Campaign

Rim Nsouli

1-April-2026

Jimmy Choo Reveals the Riviera Capsule Campaign

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Beneath a golden haze where time softens and the horizon stretches endlessly, Jimmy Choo unveils its Riviera 2026 campaign, Paradise Cove—a sun-drenched reverie that drifts between the quiet elegance of the French Riviera and the laid-back allure of Malibu. Here, days unfold without urgency, guided only by the rhythm of the sea and the warmth of light on skin.

It is a world of barefoot wanderings and salt-kissed air—of lingering moments along the shore, afternoons dissolving into golden evenings, and the gentle hum of ocean views that seem to hold time still. Riviera is not merely a destination, nor a seasonal offering—it is a feeling, an atmosphere, a state of mind suspended between nostalgia and now.



Textures tell the story. Raffia weaves and gingham prints echo a romantic past, reimagined through a contemporary gaze. The LISS sandal emerges with quiet confidence, its 35mm micro heel lifting it just enough, while wrap details and a delicate bow—reminiscent of a silk foulard—whisper of understated femininity. The LIVI wedge and pump carry this same signature, where softness meets structure in a seamless dance of elegance and ease.




Craftsmanship takes center stage in the BAY flat, where hand-finished frayed canvas speaks to a tactile, lived-in beauty. Meanwhile, new silhouettes arrive with effortless charm: the RIVIERA TOTE MINI, woven in raffia and adorned with playful fringing, captures the spirit of artisanal summer, while the CALLIE MAXI redefines eveningwear—an oversized statement that moves fluidly from day to night.



Iconic house codes are gently transformed under the Riviera sun. The BON BON and CINCH bags, reimagined in gingham and raffia, carry with them a sense of familiarity softened by seasonal lightness—heritage pieces reborn in a softer, more relaxed rhythm.

With the Riviera 2026 capsule, Jimmy Choo invites us to step into a world where elegance breathes, and where summer is beautifully lived.



You can also checkout: This Iconic 2010’s Bag Is Making a Comeback

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