FASHION
The return of Balmain
Time to bring back the Parisian DNA!
Helena Saadeh
9-November-2018
The Balmain Empire, ruled by Olivier Rousteing since 2011, is making its way back to Couture week in 2019 and it’s not planning to go unnoticed!
The fashion brand is planning to make a come back to the Couture Week in January 2019 for the first time in 16 years. The WWD reports that the brand is planning to “Bring back Parisian DNA” to the upcoming couture week. Balmain took part in many successful collaborations with, for instance, H&M in 2015 or Victoria’s Secret in 2017, both featuring A-list celebrities which made it the most wanted designer’s collab. But there’s more: This fashion house is planning on expending with accessories and contributing in the cosmetic fields, two more reasons to make Balmain the most wanted designer in the Fashion industry!
Balmain is a luxury designer brand but Rousteing is working on making it more reachable: it is now possible for everyone to enter his fashion world through lower price points. He is offering people exclusive Balmain accessories such as Lipsticks in order to give everyone the chance to be a part of this brand and feel good about themselves. Balmain’s fashion signatures are what make him so elegant and unique: feminism, edginess, and embroideries. So, until the next show, keep that in mind ladies.