Strong Statement in Giorgio Armani’s New Fragrance

 

Giorgio Armani introduces its new fragrance MY WAY, a bright white flowers fragrance which unfolds a new chapter of femininity, designed with a commitment to sustainability.

 

MY WAY is a strong and singular statement, communicating a resolve to follow one’s own path.

 

 

MY WAY is incarnated by American actress Adria Arjona who shares a unique affinity with its philosophy, with her personality and life story characterized by openness to new experiences and connections with others. Beyond her role for MY WAY, she is also joining the brand as face for make-up.

 

“Adria Arjona is a traveler, a young woman of today; intelligent, curious, free of prejudice, independent, and capable of treasuring every life experience. She is a citizen of the world, who thanks to her authentic experiences and encounters can truly say: I am what I live.” Giorgio Armani

 

From the use of recycled and recyclable materials and sustainably sourced ingredients allowing significant reduction of materials waste, MY WAY encapsulates the brand’s eco-conception efforts.

 

 

Thanks to the combination ofthose efforts and the preservation of 650 hectares of Malagasy rainforest, MY WAY achieves carbon neutrality. As a result of a new, 5-year action plan, Armani beauty also commits to further reducing its carbon footprint by an additional 25% and to achieve carbon neutrality for all its products by 2025.

 

MY WAY will first be available exclusively on the Armani beauty e-commerce sites on August 10th, globally from August 23^rd.