Selena Gomez sends an empowering message through Rare Beauty

Selena Gomez has released her latest album “Rare” on January 10^th. In February 4^th, she made it official that she’s releasing her first makeup line “Rare Beauty”, a collection that focuses on self-acceptance and we will finally be able to discover it this fall.

“I’m so excited to finally share that Rare Beauty will be launching September 3^rd. I’ve had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do!” said the singer in a post published on Instagram.

After Rihanna and Lady Gaga, who founded Fenty Beauty and Haus Laboratories, two inclusive cosmetics brands, it’s Selena Gomez's turn to set off with a new make-up line. With “Rare Beauty”, Gomez encourages women to accept themselves and show their true and unique beauty.

The launch was planned during summer; however, it was postponed till September and it will be available on rarebeauty.com and on Sephora.

Makeup for those who are not defined by a photo

“Rare Beauty” promises the most natural makeup through its different products, as Selena Gomez is empowering women to have more confidence by proving that they are not defined by "a photo, a like or a comment", as promoted in one of the posts published on Rare Beauty Instagram account.

It is considered a project that is close to her heart, on which she worked for two years. The former Disney star went live on social media, where she tried few makeup products from the new line: a lipstick and glitter eyeshadow highlighting her natural complexion.