Salvatore Ferragamo Spring 2021 Hitchcockian’s dream

Lockdown and coronavirus have done so much change in the fashion industry, sometimes negative other times positive. And Paul Andrew, Creative Director of Salvatore Ferragamo, is one of us. He spent lockdown in his home in Florence bingeing on Netflix, and when he finished everything that was to be binged, he discovered the fascinating world of Alfred Hitchcock.

“Last spring, stuck at home, I re-watched classic Hitchcock, in particular Marnie, The Birds and Vertigo. In the past, watching those movies has always felt like inhabiting a surreal and strange world. But watching them during lockdown was different: they felt like “real life” because “real life” itself had suddenly become so strange, surreal and oddly beautiful” Says the designer.

Inspired by this strange world, he pays homage to key Hitchcock moments in Ferragamo’s Spring 2021 collection, echoing that gorgeous, hyper-real level of color saturation.

The collection is accompanied by a short film by Luca Guadagnino. Shot this summer in Technicolor, it is a Hitchcock-tinged evolution of suspense and anticipation set in Milan.

The Collection

Technical artisanship and ravishing color combine in this collection. Paul Andrew has imagined a wardrobe of resilience and beauty for the heroines and heroes of the story.

We have taken some notes on our favorite details from the SS21 Collection.

The color story running across both womenswear and menswear is a tale of vibrant, verdant vivacity, inspired by Hitchcok’s world: Hedren Green, Vertigo Mauve, Technicolor Yellow, Lobster Mousse, and Bodega Bay Sky.

Artisan techniques include hand applied embroidered feathers. Technical innovations include a flexible ‘tridimensional’ seersucker, a dress in recycled jersey and a new sustainable-grade wool/mohair crafted into outerwear

Key shoes include a square-toed sling-backs, and two reimagined versions of the F-wedge.

Key bags include newly sized and accessorized iterations of the Studio bag, a newly top-handled Trifolio, and an entirely new bag shape whose design was inspired by a key scene in Hitchcock’s Marnie.