Meet Aab: The First Modest Fashion Brand To Sell Hijabs And Abayas At John Lewis

Mark your calendars: on the 9th of March, British modest-fashion label Aab will land at John Lewis, to become the first modest fashion brand to be housed at this department store this spring.

John Lewis is adding 50 new fashion and beauty brands, from start-up independents to high street favourites to cater for what it calls a “shift in dress codes” with shoppers opting for more comfortable, casual attire over more formal styles and the independent modest British label is one of them.

Aab was launched in 2007 by Londoner Nazim Alim, after identifying a gap in the market for clothing that is elegant, on trend and above all else, modest. Starting out in London, today Aab is recognised as the ‘go to’ premium modest wear brand with a thriving online presence, and what makes Aab stand out from other modest-fashion labels, is the perfect mix of contemporary British high-street fashion and traditional modest wear.

Aab is not only providing modest streetwear, but the brand looks further into the needs of every modest woman and is launching its own modest activewear.

That being announced, the British label is hosting fitness classes for you to enjoy from the comfort of your home. So head on to their instagram account, and make the best out of their offerings.