FASHION
Bahraini Fashion Designer Duo Behind Noon By Noor Celebrates Women With A Limited Collection
Christina Jaber
17-March-2021

“We were thinking about that moment you’re getting ready for your guests, or maybe you’re greeting them at the door,” said designer Shaikha Noor Al Khalifa behind the Bahraini label, Noon by Noor. “You want something that’s comfortable, with a low-key kind of indulgence that lets you transform the piece into your own.” she continued.
Noon by Noor, the luxury womenswear label based in Bahrain founded in 2008 by cousins Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa, unveils “The Sahara” digital campaign to celebrate the release of a limited series of online-exclusive dresses only available at noonbynoor.com. Cut in loose-fitting, relaxed shapes for any intimate at home get-together, a selection of styles is translated into “Mini Me” which can be worn for Mommy’s and their little girls.
In the details of the collection, you'll find a rich color palette of clematis pink, rose red, deep ocean blue and optic white contrast with the softer shell pink, soft green, pale buttercup yellow. Cut from soft chiffons, organza and cotton, the dresses provide the perfect loungewear for lazy days and long evenings with friends and family.
Dramatic sweeping hems and can be dressed up or down for day or evening. A jumpsuit in sand-washed material is beautifully cut with a front pleated detail and dramatic wide leg silhouette. A day dress in lightweight self-striped cotton jacquard provides a cool offering for balmy days or evenings.
With emphasis on color, the dresses are meant to make an excellent canvas for a woman to assert her individuality. “She can offset the look with an heirloom necklace, her favorite earrings or beautiful slides – that’s all it takes to make it hers,” said designer Shaikha Haya Al Khalifa.
Browse through the Sahara Campaign on https://noonbynoor.com/pages/sahara and head to www.noonbynoor.com/collections/sahara to shop the online exclusive drop asap, before the "out-of-stock" starts appearing on your screen.
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