Check out Maybelline’s Very First Male Ambassador

“Maybe she’s born with it, maybe it’s Maybelline”, says the famous catch phrase. It won’t sound as clever when the face of Maybelline is a man. Makeup artist Manny Gutierrez is now part of the Maybelline family. Not only is the fashionable Youtuber the new campaign star of the brand, but he’s also going to pose for the magazine wearing a full face of makeup! Gutierrez will be the face of Maybelline’s famous Big Shot Mascara collection this month.

The brand’s idea was inspired by CoverGirl, which displayed a man as last October’s model. James Charles, aka the first ever coverBOY, stunned with his flawless makeup.