You Can Finally Shop This Luxury And Sustainable French Beauty Brand The Middle East

Luxury and sustainability just landed in the Middle East with The French leader in sustainable cosmetics La Bouche Rouge unveiling its range of microplastic-free cosmetics in the Middle East, with natural formulas and fully refillable and recyclable packaging.

Today, true luxury is synonymous with sustainable products and formulas. The production and consumption of cosmetics in a sustainable manner is not only an urgent necessity, but also a vital and indispensable issue. La Bouche Rouge seeks to take a pioneering role in reinventing everyday products, guiding women towards a new concept of consumption and reflection.

The founder and CEO of the brand, Nicolas Guerlet, has a long history that extends for more than ten years in the world of cosmetics, as he witnessed its gradual development, transformations and fluctuations. Since he is fully convinced that our generation cannot continue to think, produce and consume like previous generations, he decided to launch his own product inspired by a tangible purpose, which is lipstick.

"La Bouche Rouge in French means red lips, but it also means having a voice and a message. We have created a seventh plastic continent in just 100 years. Microplastics pollute 83% of the planet's water. Since 1950," he says. "Only 9% of the world's plastic waste has been recycled, and 12% has been incinerated. This means that 80% of it has spread in nature. It is time, then, to avoid plastic as much as possible in our daily lives."

The brand's revolutionary, sustainable and refillable products include lipsticks, mascaras, skin lotions, eyeliners and eyeshadows. As part of its commitment to advancing the concept of beauty, the brand is keen to create high-quality products for the skin without affecting the environment.

At La Bouche Rouge, the motto is that refillable products designed with the principle of sustainability, outlast plastic alternatives. La Bouche Rouge sustainable formulas are housed in luxurious leather packaging that embodies craftsmanship, sustainability and beauty for a specific cause. The cosmetic set comes in an elegant box, making it the perfect gift for yourself or someone dear to your heart. You can also engrave your initials on the premium recycled leather packaging, to give it a unique, personal touch.

La Bouche Rouge is committed to making a positive impact, and this shows in the entire collection. These commitments have made the brand a pioneer in the world of blue beauty: a 21st century concept of beauty based on cosmetics that respects the planet and its ecosystem.